Natalie Chemaine, wardrobe therapist and personal stylist smiling for her headshot photgraph

I AM PASSIONATE

about fashion, design, travel and all things health and wellness. Born and raised in South Africa, I was encouraged from a young age to express my individuality through my clothing choices. Hand-me-downs, in particular, ignited my imagination and inspired me to play, experiment and explore without comparison to others.

Living in London in the 1990s was a deeply inspirational time in my life and led me to seek out the unexpected. Weekends were spent exploring vintage shops and flea markets, uncovering unique, one-of-a-kind pieces and developing an appreciation for the beauty of things that feel a little different. That sense of curiosity continues to influence the way I see style today.

I believe a versatile, vibrant wardrobe is a balance of quality basics, thrifted treasures, and timeless investment pieces - thoughtfully curated to reflect the woman wearing them.

As a personal fashion stylist, I have a deep understanding of how design details work together to create balance and visual intrigue. This innate skill enables me to guide women as they transform their personal style and compose wardrobes that feel authentic and relevant to their lifestyle.

My career journey has evolved over many years in the fashion marketing, buying and visual merchandising space and I have lived in Cape Town, London and Dubai before making Atlanta home.